minors own smartphones-and that 43.3 million of these minors are iOS users.Īs we saw earlier, 54.4–57.8% of U.S. teens.Īll of this suggests that, given 2020 Census data, roughly 49 million U.S. On top of that, surveys also indicate that iOS has 88% marketshare among U.S. children ages 0 to 11 own a smartphone and 95% of U.S. From other surveys, we know that 53% of U.S. 5īut as you can see, there are a couple of limitations with ComScore’s data.įirst, ComScore’s “ Top 15 Smartphone Apps” list only looks at app usage among U.S. adult iOS users use Apple Maps on a monthly basis. Given that Apple Maps is only available on iOS (and not on Android), this tells us that somewhere between 54.4% and 57.8% of U.S. marketshare (as of March 2021) is 52.6%-so this means that there are roughly 115 million U.S. user base is somewhere between 53% and 56% the size of Google Maps’s.Īccording to ComScore, iOS’s current U.S. adults, Google Maps currently has around 118 million users, while Apple Maps has somewhere between 62 and 66 million users. adults currently own a smartphone-which translates to roughly 218 million U.S. adult (age 18+) smartphone-owning population is using Apple Maps on a monthly basis.Īccording to an April 2021 Pew Research study, 85% of U.S. In other words, ComScore’s current and historical data suggest that somewhere between 28.6% and 30.4% of the U.S. so we can assume that Apple Maps’s current reach is below 30.4% (i.e., below Spotify’s)-but given ComScore’s 2017 data, likely somewhere above 28.6%. Returning to Google Search, the first page of results for “ Google Maps number of users” also lists a July 2018 survey by The Manifest, which showed that Google Maps was the “preferred navigation app” for 6x more people than Apple Maps: Oddly, there’s no copy of RBC’s report available online. Congress’s report, Investigation of Competition in Digital Markets last Fall to support the claim that “Google dominates the market for digital maps”. That RBC report was, in turn, cited numerous times throughout the U.S. If the Post wasn’t using Verto’s figures, then it’s likely it was using figures from a September 2019 RBC Capital Markets report ( Digging For Buried Treasure: The Google Maps Opportunity), which estimated that Google had captured 81% of the navigation market. Apple Maps is the second most popular among mobile users, according to estimates, with about 10 to 12 percent of the market. Verto’s figures may have also been used in the February 2020 Washington Post article “ Google redraws the borders on maps depending on who’s looking”, though the source of the Post’s figures isn’t named: With some 80 percent market share in mobile maps and over a billion users, Google Maps has an outsize impact on people’s perception of the world. But we don’t really know how many more.įor example, if Apple Maps has 900 million users and Google Maps has 1.2 billion, then Google has only 33% more users than Apple:
So all of this tells us that Google Maps has more users than Apple Maps. (If Apple Maps had a billion users-or close to it-Apple likely would’ve just said so, instead of saying “hundreds of millions”.) From this, we can infer that Apple Maps has at least 200 million users and at most around 900–950 million users. Apple, meanwhile, told us as recently as December 2020 that Apple Maps has “ hundreds of millions” of users.So we’ll assume that Google Maps currently has somewhere between one and two billion monthly users. If Google Maps had since surpassed two billion users, Google likely would’ve said so.And in the time since, Google has repeatedly stated that Google Maps has “more than a billion users” (even during the middle of the pandemic)-without providing more specific or updated figures. By no later than 2015, however, Google Maps was back at 1 billion users.mobile userbase and roughly 300 million iOS users globally. Later that year, Apple replaced Google Maps with Apple Maps on iOS-causing Google Maps to lose an estimated 28.4% of its U.S.Decide more confidently with "Your match," a number on how likely you are to like a place.
Know what’s trending and new places that are opening in the areas you care about.Discover local restaurant, events, and activities that matter to you.Save time with automatic rerouting based on live traffic, incidents, and road closures.Catch your bus, train, or ride-share with real-time transit info.Beat traffic with real-time ETAs and traffic conditions.Get real-time GPS navigation, traffic, and transit info, and explore local neighborhoods by knowing where to eat, drink and go - no matter what part of the world you’re in. Over 220 countries and territories mapped and hundreds of millions of businesses and places on the map. Navigate your world faster and easier with Google Maps.
0 kommentar(er)
